recently 2 government adverts were banned by the Britain's advertising watchdog because the ASA thought that they exaggerated the threat of the climate change in the adverts.
we need to consider this issue from two aspects. on the one hand, the government may try to emphasis the importance of climate change to the public so that they can take it seriously, which improves the efficiency of the adverts. on the other hand, the adverts themselves are threats in people's everyday's lives, it may cause anxiety and even panic to some degree if the adverts overstate the level of danger. this way, the side effect is very obvious and if it dominates the influence the advert is absolutely a failure. simlilar case can be like the movie 2012 which describes the doomsday was so impressive that many people were really worried after the show. of course that was not true but we can find how vulnerable people's minds are.
so be a responsible advertiser and the way you express is important.
by Lewis pineapple
