recently 2 government adverts were banned by the Britain's advertising watchdog because the ASA thought that they exaggerated the threat of the climate change in the adverts.
we need to consider this issue from two aspects. on the one hand, the government may try to emphasis the importance of climate change to the public so that they can take it seriously, which improves the efficiency of the adverts. on the other hand, the adverts themselves are threats in people's everyday's lives, it may cause anxiety and even panic to some degree if the adverts overstate the level of danger. this way, the side effect is very obvious and if it dominates the influence the advert is absolutely a failure. simlilar case can be like the movie 2012 which describes the doomsday was so impressive that many people were really worried after the show. of course that was not true but we can find how vulnerable people's minds are.
so be a responsible advertiser and the way you express is important.
by Lewis pineapple
Nowadays, it seems that we humanbeings face a lot of challenges. Globe warming and doomsday are always talked by us. It is really serious, although we do not see the revenge of the eearth. It still makes me think how to face the warming probelm. The government banned the adverts, because the adverts exaggerated the threat of the climate change.But, we are not sure that our knowledge according to the government news wthether accurate or not. Just like the doomsday only the high-level can survive, so citizens must try our best to protect the earth, it is the only way for citizens to protect the earth, also the only way to improve the probability of protecting us.SO I agree with the adverts, denoting caution is better than only say good things.
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